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Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Within the XVI April Overseas Academic Conference, HSE hosted a symposium that is joint of international Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide Marketing & Management’, the big event aimed to advertise cooperation that is academic scholars employed in the areas of marketing and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this symposium that is joint. The guts for Sustainable heritage & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers associated with occasion. Professor Kim explained that the symposium had been conceived throughout the 2014 Global Marketing Conference in Singapore. a unique session called Marketing in Russia had been arranged, primarily by teachers from HSE, and it also had been believed that it might be an excellent concept to put up a joint symposium at HSE in Moscow.

‘For GAMMA, it will be the ever that is first to arrange educational activities in Moscow. The theme of y our joint symposium is Russian and Asian perspectives in advertising and administration,’ said Professor Kim.

The location of Russian advertising is quite strong in business-to-business advertising. Korea has lots of advertising scholars learning not merely B2B, but in addition consumer-to-business and specially business-to-consumer aspects. Which means there clearly was huge prospective to generate research that is joint and also to cooperate with one another

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